Felix Skin Lab
A custom marketing and booking site for an independent advanced esthetician.
Felix Skin Lab is a custom website I designed and built for an independent advanced esthetician. I translated the owner's existing visual identity into a responsive, editorial experience that makes her services, expertise, and approach easy to understand without losing the personality of the original brand.
The site is statically generated with Astro so every page ships as fast, crawlable HTML. It includes structured data and per-page social metadata, optimized responsive imagery, accessible motion, and a Spaarc booking embed that lets clients schedule without leaving the site.
Turned the owner's prototype into a custom multi-page site, preserving its dark editorial character while restructuring the content, typography, navigation, and layouts for a polished experience across desktop and mobile.
Built the site as static HTML with per-page metadata, canonical URLs, social cards, a sitemap, and LocalBusiness, Service, and Review structured data; added optimized responsive images, semantic markup, keyboard-friendly navigation, and reduced-motion support.
Created data-driven service and testimonial sections, built a focused consultation funnel, and embedded Spaarc booking directly into the site with brand-matched styling and support for Astro page transitions.
Prepared the production deployment on Cloudflare Pages and kept contact details, services, pricing, testimonials, booking configuration, and other frequently changed content in typed data files for straightforward maintenance.